Independent wines on a generic store.
House Wine is an independent wine marketplace connecting small estates, sellers, and collectors across Europe. The existing platform looked like a generic WooCommerce store.
The challenge was building something that felt as curated and refined as the wines themselves — while handling the operational complexity of a multi-vendor marketplace.
Earthy Dutch design and discovery by mood.
We built a custom WooCommerce marketplace with an earthy, sophisticated Dutch design language. Muted earth tones, generous whitespace, producer story pages, and a discovery architecture that helped buyers find bottles by mood, occasion, and food pairing — not just variety and vintage.
We added a basic AI cellar management feature that helped users track and plan their collection — a differentiator no other Dutch wine marketplace offers.
“The discovery flow is the part that surprises everyone. Buyers stay longer and buy bottles they did not know to look for.”
— HOUSE WINE FOUNDER
A platform that scaled both supply and demand.
Start a similar project.
Tell us what you are building. We respond within 1 hour.