Crowded AI tools market, free trial conversion.
Firmate is an AI-powered platform that generates brand identities — logos, color systems, typography, and brand guidelines from a brief. In a crowded AI tools market, the landing page needed to do three things at once.
Communicate output quality immediately, lower the barrier to the free trial, and position Firmate against well-funded competitors — all above the first scroll.
Product output as hero. Five trial CTAs, five contexts.
We designed a bold gradient-forward landing page that showcased the product's output quality front and center. The hero led with a live example output, not feature descriptions.
Social proof — reviews, usage numbers, press — was placed immediately after the hero. The free trial CTA appeared five times in the page, each with a different motivating context tailored to where the visitor was in the page.
“The new site is doing the heavy lifting in fundraising conversations. Investors get it the moment they land.”
— FIRMATE FOUNDER
Conversion lift big enough to redirect the ad budget.
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