Crowded AI tools market, free trial conversion.
Firmate is an AI-powered platform that generates brand identities - logos, color systems, typography, and brand guidelines from a brief. In a crowded AI tools market, the landing page needed to do three things at once.
Communicate output quality immediately, lower the barrier to the free trial, and position Firmate against well-funded competitors - all above the first scroll.
Product output as hero. Five trial CTAs, five contexts.
We designed a bold gradient-forward landing page that showcased the product's output quality front and center. The hero led with a live example output, not feature descriptions.
Social proof - reviews, usage numbers, press - was placed immediately after the hero. The free trial CTA appeared five times in the page, each with a different motivating context tailored to where the visitor was in the page.
“The new site is doing the heavy lifting in fundraising conversations. Investors get it the moment they land.”
FIRMATE FOUNDER
Conversion lift big enough to redirect the ad budget.
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