Revolutionary product, two very different audiences.
CropTab is a carbon-capsule fertilizer tablet that delivers precision nutrition while capturing carbon — a genuinely revolutionary product in the AgTech space.
The challenge was a site that worked for farmers who needed practical crop benefits and for investors and institutions who needed to see science and market opportunity. The brief was Bloomberg-grade presentation on a farming product.
Dark editorial. Cinematic field photography. Two narrative tracks.
We built a dark editorial site that felt premium and scientific. The hero led with the environmental impact story. Subsequent sections moved between farming benefits (yield improvement, ease of application) and the investor narrative (carbon credit mechanism, market size, regulatory tailwinds).
Photography of fields and close-up product shots. Editorial typography. The site was used successfully in an investor pitch round shortly after launch.
“Investors read it in five minutes and understood the opportunity. That is the conversion we were chasing.”
— FARM MINERALS LEADERSHIP
A site that worked in a pitch room and on a farm.
Start a similar project.
Tell us what you are building. We respond within 1 hour.