Heritage brand, modest digital presence.
Evanlite has been handcrafting premium carbon cycling wheels for 25+ years — a heritage brand with exceptional product quality but a digital presence that did not reflect either the price point or the expertise.
Competitive cyclists comparing carbon wheels at ——2,000+ per set need deep technical data and a site that builds trust through specificity, not marketing copy.
Dark, technical, configurable.
We built a dark, product-led commerce site with a model explorer that lets cyclists configure wheels by discipline (road, triathlon, gravel), rim depth, and hub specification.
Technical specifications were presented as design tiles rather than spec tables. Verified-purchase reviews were integrated prominently. The mobile experience was tuned for at-event browsing, where most enthusiast research happens.
“Best online quarter we have ever had. The configurator is doing what our sales team used to do on the phone.”
— EVANLITE TEAM
Heritage trust, modern commerce.
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