Heritage brand, modest digital presence.
Evanlite has been handcrafting premium carbon cycling wheels for 25+ years - a heritage brand with exceptional product quality but a digital presence that did not reflect either the price point or the expertise.
Competitive cyclists comparing carbon wheels at €2,000+ per set need deep technical data and a site that builds trust through specificity, not marketing copy.
Dark, technical, configurable.
We built a dark, product-led commerce site with a model explorer that lets cyclists configure wheels by discipline (road, triathlon, gravel), rim depth, and hub specification.
Technical specifications were presented as design tiles rather than spec tables. Verified-purchase reviews were integrated prominently. The mobile experience was tuned for at-event browsing, where most enthusiast research happens.
“Best online quarter we have ever had. The configurator is doing what our sales team used to do on the phone.”
EVANLITE TEAM
Heritage trust, modern commerce.
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