Premium studio, gym-template website.
Core Atelier is an elevated pilates studio targeting high-value wellness clients. The previous site looked like a generic gym website — stock photos, cluttered layout, no clear premium signal.
The studio was filling classes through word of mouth but the website was not converting online discovery into bookings, especially from a wealthy demographic looking for a premium experience.
Warm, editorial, three-step booking.
We built a warm refined website using editorial photography the studio already had. Large format images, generous whitespace, a subtle warm palette, and copy that spoke to transformation rather than exercise.
The booking flow was integrated with Mindbody and simplified to three steps. Local SEO was configured for the studio's neighbourhood and surrounding affluent areas.
“Our new clients arrive already feeling like they belong here. The site does the qualifying for us.”
— CORE ATELIER FOUNDER
Online discovery turned into the strongest acquisition channel.
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