Crowded US supplement market, instant-purchase intent.
Drink Pouch is a premium performance hydration brand using IV-formula electrolyte science in a convenient pouch format. The US supplement market is intensely competitive - with Liquid IV and LMNT dominating awareness.
Drink Pouch needed a site that immediately communicated premium science positioning while converting high-intent buyers on the first visit, especially on mobile.
Bold dark performance commerce, subscription-first.
We designed a bold dark e-commerce experience that leaned into the performance/sports aesthetic. Dramatic product photography, ingredient callouts with clinical backing, and subscription offer architecture designed to convert single purchases to recurring revenue.
The mobile checkout was streamlined for impulse-purchase behaviour common in the supplement category. The post-purchase sequence is automated to drive review collection and second orders.
“The subscription conversion alone paid for the rebuild in the first quarter.”
DRINK POUCH FOUNDER
Subscription growth that changed the unit economics.
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