Crowded US supplement market, instant-purchase intent.
Drink Pouch is a premium performance hydration brand using IV-formula electrolyte science in a convenient pouch format. The US supplement market is intensely competitive — with Liquid IV and LMNT dominating awareness.
Drink Pouch needed a site that immediately communicated premium science positioning while converting high-intent buyers on the first visit, especially on mobile.
Bold dark performance commerce, subscription-first.
We designed a bold dark e-commerce experience that leaned into the performance/sports aesthetic. Dramatic product photography, ingredient callouts with clinical backing, and subscription offer architecture designed to convert single purchases to recurring revenue.
The mobile checkout was streamlined for impulse-purchase behaviour common in the supplement category. The post-purchase sequence is automated to drive review collection and second orders.
“The subscription conversion alone paid for the rebuild in the first quarter.”
— DRINK POUCH FOUNDER
Subscription growth that changed the unit economics.
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