A theme for businesses, not designers.
The brief was to build a premium multi-purpose WordPress theme that service businesses could use without needing a developer for routine customisation.
The theme had to handle services, portfolios, team pages, testimonials, and WooCommerce — all within a cohesive design system that did not require Elementor expertise to maintain.
Custom theme + custom blocks + ACF templates.
We built a fully custom theme with a custom Gutenberg block library, ACF-based page templates, and a WooCommerce skin. Elementor Pro compatibility was built in for users who preferred that workflow, but the theme worked fully without it.
The design system was documented and the admin panel included basic customisation controls for colors, typography, and layout — so non-technical owners could rebrand the entire site without code.
“Six months of client work later and we have not opened a support ticket. The theme just works.”
— INTERNAL TEAM
A theme that cut delivery time in half.
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