Growing research library, no architecture.
The Trend Chartist provides technical analysis education and stock market research to a subscriber base of serious traders and investors.
The platform needed to organise a growing library of research articles, courses, and market updates into something navigable — while converting free readers into paid subscribers.
Content-architecture first. Three-touch newsletter funnel.
We built a content-architecture-first platform with a research library, article indexing by sector and methodology, and a clear freemium-to-paid conversion funnel.
The newsletter integration captured email at three points in the reader journey. The design was clean and editorial — appropriate for a financial audience that values signal over noise, with monospace data callouts and editorial article pages.
“Time-on-site went up and our paid conversion improved without changing the offer. The architecture is doing the work.”
— THE TREND CHARTIST
A platform that scaled subscribers and engagement together.
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