Trusted brand, underexpressed online.
Silberthal is a premium German kitchenware brand trusted by over 1.1 million customers across Europe. The brand quality was unquestionable but the online store did not communicate that trust to new visitors.
In particular, the 100-day trial guarantee — a significant competitive differentiator in the premium cookware market — was nearly invisible on the existing site.
Photography, social proof, the guarantee on every page.
We rebuilt the e-commerce experience around photography and trust signals. The 100-day trial guarantee appeared prominently on every product page. Customer review volume (1.1M+ customers) was surfaced in the hero.
Product pages were restructured to lead with beauty imagery, move into material quality and craftsmanship details, and close with social proof. The German market SEO was rebuilt for the priority product categories.
“New customers reach the product page already trusting us. Return rates dropped because expectations are set correctly.”
— SILBERTHAL TEAM
Trust that scaled across 1.1M customers.
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