Premium products, undersold by their own commerce.
Saki manufactures premium smart kitchen appliances — coffee makers, egg cookers, kitchen tools — competing with Breville and Cuisinart at a higher design standard.
The existing product pages were functional but did not communicate the premium positioning or justify the price point to a discerning American consumer.
Product-first commerce. Story before sale.
We built a product-first commerce experience where each page tells a story before asking for a purchase. Hero videos, lifestyle photography callouts, comparison tables, and review integration build desire before the add-to-cart moment.
Architecture on Shopify with custom sections for maximum flexibility. The mobile checkout was streamlined for impulse-purchase behaviour common in the premium appliance category.
“The new site finally gives our products the room to breathe. Customers stay on the page, read the story, and convert.”
— SAKI PRODUCTS, US BRAND TEAM
A product page that performs like a brand campaign.
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